Welcome to Middletons Cheltenham!

Written by
Helen West

On Saturday 2nd February, there was excitement in the air at Middletons.

It was the day of our Cheltenham store opening. So you can imagine our dismay when we opened our curtains to discover several inches of snow across the region!

Thanks to the hard work and determination of our Cheltenham team, our brand new showroom opened as planned. But we didn't want the weather to dampen the celebrations.

That's why we rescheduled our big opening party for Saturday 9th February - and it was worth the wait. Here are a few of the highlights!

Kate Middleton lookalike holding Middletons balloons in Cheltenham

First, 'Kate Middleton' and our wonderful town crier (Area Sales Manager, Gareth!) braved the cold and went for royal walkabout around Cheltenham town centre.

They gave out balloons, posed for photos, and invited everyone to join us just around the corner for the opening ceremony on Winchcombe Street. 

Middletons staff cut the ribbon of new Cheltenham showroom

Back at the showroom, 'Kate' was joined by director and co-founder Ricky Towler and Sales Director Wayne Greet. In front of a crowd of customers, she cut the ribbon and officially declared Middletons Cheltenham open!

Once the ribbon was cut, brass band Positive Brassitude got everyone's feet tapping with some fantastic tunes.

Brass band and Kate Middleton outside Middletons Cheltenham showroom

Meanwhile, 'Kate' and Wayne took a couple of our scooters for a test drive around the area. 

They were stopped on more than one occasion by people asking to take photos - and as you can see, they had a great time!

Middletons staff member and Kate Middleton sit on Middletons mobility scooters

After chatting to a few more local residents, it was time to head back to the showroom and for a warming cup of tea and some delicious cakes.

'Kate' handed out special Middletons goody bags while our brilliant showroom staff encouraged everyone to get comfy, put their feet up, and relax.

Customers relax on a Middletons adjustable bed

Wayne Greet said: “We’re delighted to have opened in Cheltenham and we’d like to thank the local community for giving us such a warm welcome. Our door is always open and we love sitting down with our customers for a cup of tea and a friendly chat.

“For those who can’t get to the store, our free, door-to-store taxi service is now up and running, so everyone can come and see what we have to offer.”

We'd like to say a big thank you to everyone who joined us on the day. Make sure you pop back and see us soon! You'll find us at 64 Winchcombe Street, Cheltenham GL52 2ND.

The inside of the Middletons Cheltenham showroom

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